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Steve Harvey: Mess Up or Marketing Strategy




Steve Harvey is no fool. I've been watching Mr. Harvey perform since the early 90s when Def Comedy Jam was hosted by Martin Lawrence. From stand up comic to movie actor, radio host, and game show host, and now the host of Miss Universe for the next five to six years.

Sources seem to have told ET that Steve will definitely be back for 2016, and more so, that he signed a multi-year contract just a few days before this year's televised pageant. What's more? It looks like he not only secured himself a job for three years (and potentially six or seven), but that he'll be making "more than they've ever paid before for a host." 


If I were Steve Harvey, with knowledge and experience he has regarding his profession,  messed up on purpose in order to reach the millions of people that were not watching the Miss Universe Pageant. Sounds like a great marketing strategy as well as profitable plan if you ask me. 


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